The division has been following a 3 pillar strategy, Execute, Re-design, Diversify. Much of the Execute work is complete with the integration of the new business won in 2009 and the changes to the branch network that resulted from this. The focus is now on the Re-design and Diversify stage.

With the implementation of SAP and the centralisation that this has brought there will be opportunities to further rationalise the branch network and its processes. The Diversify phase continues to gain traction with the creation of Menzies Select and a new structure for Menzies Marketing Services. Opportunities exist within these markets and will be actively pursued.