Corporate Strategy

Strategy

The Group strategy is clear. We operate two distinct divisions both focused on being the supplier of choice within their markets. Both aim to do this by offering great customer service at the right price with lean cost while adding value wherever possible.

Menzies Aviation will leverage existing customer relationships to grow selectively. They will continue to focus on attractive airlines in attractive markets creating product, station and regional densities.

In 2010 Menzies Distribution will integrate the new business gained during 2009. They will continue to focus on cost and productivity initiatives whilst exploring growth opportunities that exist with adjacent businesses that can benefit from our unique publisher and retailer relationships.

Menzies Aviation

2009 was an unprecedented year in the aviation industry. By maintaining a focus on the three pillars of the Menzies Aviation strategy, we were able to examine and flex the business when needed, whilst maintaining our great, safe and secure product for our clients.

Getting the basics right

Building strength

Growing from strength

We do this by

  • Being safe and secure
  • Providing a great service
  • Working for the right price
  • Maintaining a lean cost
  • Continually ensuring capital discipline

We do this by

  • Providing regional density
  • Providing station density
  • Providing product density

We do this by

  • Working with attractive airlines
  • Selectively working in attractive markets


Menzies Distribution

2009 was a very successful year. New contracts were awarded, new branches opened to service these new contracts and further efficiencies delivered. The focus is no on integrating the new business and seeking growth opportunities. To deliver this the division is following a clear strategy based around three pillars.

Execute

Redesign

Grow and Diversify

We do this by

  • Fully integrating new business
  • Continuing to delivery cost and productivity benefits
  • Developing joint venture in Ireland

We do this by

  • Developing the business to meet changing business environment
  • Increasing customer focus and continuing to improve service
  • Implementing SAP throughout the business driving further efficiencies

We do this by

  • Delivering new regional distribution contracts
  • Expanding marketing services
  • Exploring acquisition opportunities

 

 

 

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